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Writer's pictureDaniel Gruber

The Rise of Small and Micro Roasteries: Quality Over Mass | MOHLWERK

In recent years, small and micro roasteries have grown increasingly popular. More coffee lovers are discovering the benefits of artisan-roasted coffee, appreciating the quality, transparency, and sustainability these roasteries offer. But what exactly sets small roasteries apart from large industrial ones? And why is it worth switching to coffee from a small roastery?



1. Small Roastery vs. Large Roastery – The Key Differences


Large Industrial Roasteries:

  • Market Dominance: Large roasteries dominate the mass market, processing massive quantities of raw coffee using highly automated methods to deliver consistent results.

  • Roasting Process: They often employ hot-air roasting at high temperatures (400-500°C), which takes only a few minutes. This process can produce bitter flavors that overshadow the beans’ natural taste.

  • Focus: Efficiency and mass production are priorities, ensuring a uniform taste regardless of the raw beans’ unique qualities.


Small Roasteries:

  • Artisan Approach: Small roasteries, often referred to as micro roasteries, work with smaller batches, emphasizing slow, gentle roasting processes that highlight the quality of every bean.

  • Roasting Process: Using drum roasting at 180-220°C for 12-20 minutes allows the beans to develop a complex flavor depth often lost in industrial roasting.

  • Focus: Quality and taste are paramount. Each bean is roasted individually to preserve and showcase its unique characteristics.


2. What Makes Small Roastery Coffee Special?


Artisan coffee offers several clear advantages over industrially roasted alternatives:

  • Freshness: Beans are often roasted fresh to order, ensuring peak aroma and flavor.

  • Custom Roasting: Each roast is tailored to the specific beans, capturing their origin and unique characteristics.

  • Transparency and Sustainability: Small roasteries often work directly with coffee farmers, ensuring the beans are sourced under fair conditions.

  • Exclusive Varieties: Many small roasteries offer limited-edition coffees, giving you the chance to try rare and exceptional flavors.


3. Why Are Small Roasteries Thriving?


The trend toward specialty coffee and small roasteries is driven by several factors:

  • Growing Quality Awareness: Consumers increasingly value high-quality coffee and seek new taste experiences, especially with single-origin beans that reflect their growing regions’ distinct characteristics.

  • Sustainability: Ethical consumption is becoming more important, with small roasteries prioritizing fair, transparent supply chains and often offering direct trade coffee.

  • Local Connection: Small roasteries provide personal service and are often rooted in their communities, fostering close consumer relationships and tailored advice.


4. Common Questions from Coffee Lovers


  • How does altitude affect coffee flavor? Higher altitudes slow the ripening process, allowing beans to develop complex, often fruity or floral aromas.

  • What role does the coffee variety play? Arabica beans are more aromatic and contain less bitterness, while Robusta beans have a stronger taste and more caffeine.

  • How should I store freshly roasted coffee? Keep it in a cool, dry, airtight container. Grind beans just before brewing for the best aroma.

  • Which brewing methods suit artisan coffee? French Press, Pour Over, and Aeropress are ideal for exploring the flavor diversity of single-origin coffees.

  • What does "Direct Trade" mean? It refers to roasters purchasing beans directly from farmers, ensuring transparency and fair compensation.


5. Conclusion: Small Roasteries Offer More Than Just Coffee


Coffee from small roasteries offers unparalleled flavor diversity and the assurance of a sustainable, fairly traded product. This return to artisan roasting, focusing on quality and transparency, is attracting more and more coffee enthusiasts. If you're looking for fresh, aromatic, and exclusive coffee, switching to a small roastery is definitely worth it.



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FAQs About Small Roasteries and Artisan Coffee


  1. What is the difference between drum roasting and hot air roasting? In drum roasting, coffee is gently roasted at lower temperatures over a longer period, whereas hot air roasting is quicker and done at higher temperatures. Drum roasting preserves more aromas.


  2. How long does freshly roasted coffee stay fresh? Freshly roasted coffee retains its full aroma for about 2–4 weeks. After that, it gradually loses flavor, although it’s still drinkable.


  3. How can I find a good small roastery near me? There are many online platforms listing small roasteries. You can also often find local roasteries that stand out for their artisanal quality.


  4. Can I buy Robusta coffee from a small roastery? Yes, some small roasteries also offer Robusta coffee. These are often high-quality Robusta beans specially roasted to bring out their best qualities.


  5. Why is coffee from small roasteries more expensive than supermarket coffee? The higher costs result from small production volumes, intricate artisan roasting, and direct trade with farmers. Quality has its price – and you can taste it.


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